Online shopping is the shopping transactions made on the internet. This has made shopping easy, convenient and time saving. In this era of multinational competition and globalization,companies are trying to expand and promote their diverse products through the internet so that it easily reaches the masses. In this world of cut throat competition big corporates are trying to venture into the vast markets of Europe, Asia and USA and make their products easily accessible to the consumers though the powerful Internet marketing strategy. Right from electronics, apparels, food, auto parts and accessorieseverything can be purchased online by just one click of the mouse. Now-a-days even rail and air tickets can be purchased online. In countries like Germany and Britain 74 percent of the population has accounted for business to consumer (B2C) online shopping. In a survey conducted recently it has been found that in Asia Pacific the business of…
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