Custom Printed Polo Shirts Are The Next Big Thing In Marketing

Custom Printed

Nowadays, most entrepreneurs focus primarily on expensive marketing tools like magazine ads and TV commercials to improve the brand recognition of their business. However, they do not seem to realise the decreasing effectivity of these marketing tools and blame their failure on non-strategic efforts. There are several other tools which have proven to be more competent in highlighting the existence of a trade, and a highly dynamic one from among them is custom printed polo shirts.

Printed or embroidered polos are quickly rising in popularity as workwear in Australia. They allow for creation of a dress code in workplaces that is not only suitable for an office environment, but can also turn the employees into walking advertisements. Even at trade fairs and conferences, wearing custom printed shirts can allow to stand out from the crowd and draw attention from passers-by. Some companies even distribute these highly promotional tools at events that they sponsor, such as fundraising races and marathons. As soon as people put on the customised clothing, they quickly become walking billboards.

Branded polos shirts can also be excellent conversation starters, if they are creatively embossed. They are bound to attract comments and questions from curious onlookers. People will always be eager to know about anything that is new to them. And custom polo shirts can allow an entrepreneur to use this human habit for his or her own benefit and promote a new product effectively.

Even when someone is not actually trying to promote a brand, personalised polos will do so anyway. No matter where the person is or whatever he or she is doing, if the shirt they put on has a company’s logo, it will get advertised without any effort. In other words, the person becomes a brand ambassador for the company.

Compared to other marketing tools like TV, newspaper and radio adverts, custom printed polo shirts are much cheaper as well as cost-effective. There is no need to spend a fortune for the marketing campaign. All that’s required is a little bit of creativity while designing the picture which will be printed on the shirts. The brand and logo should be appealing as well as interesting.

Therefore, in the marketing environment choked with electronic media advertisements, custom printed polos are ushering a new era of economical but effective promotional tools. Their potential to improve brand recognition and boost sales has been proven an infinite number of times. That is why they are being embraced by the corporate realm of Australia and several other countries across the globe.

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Fencing Or Retaining Walls – Which One Is Better

Fencing Or Retaining Walls - Which One Is Better02.jpgFraming a property is generally the final touch needed for completing a renovation or build in Perth. Not only does it provide security and privacy, but also increases aesthetic appeal and ensures protection from elements. However, there are several framing options available in the market that one can choose from. The most commonly preferred ones are retaining walls and fencing. If you are confused about which one to go with, have a look at the pros and cons of each that have been discussed below:


Fencing.jpgIf you have planned to go with fences for setting up a perimeter around your house, bear in mind that careful consideration will be needed. Choose something that will definitely add a charm to your landscape rather than seeming out of place. For example, picket fencing is ideal for a casual or traditional house design with a bright and colourful garden. On the other hand, glass fences pair perfectly with a modern & sleek house and manicured yard. In case security and privacy are your top priorities, you can go with steel fencing and gates. Your best bet will be Colorbond steel fences that come in a wide range of colour options, from which an appropriate one can be chosen to complement the property. There are many other material choices that you may consider, including wrought iron, wire, aluminium, steel, timber, bamboo and concrete. No matter whichever you finalise, the decision would come down to preferences, budget and appearance of the surroundings.

Retaining Walls

Fencing Or Retaining Walls - Which One Is Better01.jpgSometimes, it may just not be possible to have a fence constructed in the front yard because of erosion or sloping block issues. In that case, retaining walls are more than suitable for your property. There are three popular materials that you can choose from – stone, timber and concrete. However, it will be better if you consult with a good retaining wall before selecting any specific option. The installation would likely be precise, and you might probably need a consent from the council.

Be wary of the fact retaining walls are more like alternatives to fences when there is an erosion or sloping block in your yard. However, fences are usually more hassle-free and cheaper to install. There are many unique fencing ideas for decoration and privacy. They can also be set up very quickly and do not necessitate much labour. Therefore, make your decision accordingly and choose the right option as per your requirements.

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What To Do When You Are Getting A Shared Fence

During any typical fence installation or repair project in Perth, a person generally consults a professional contractor to ensure its successful completion as per existing regulations. However, if you are getting a shared fence for your property, you will need to consult one more person – and that person is your neighbour. Not only will the expenses be divided between you and him or her, but both of you are going to have equal say in the cost and kind of fencing installed.

Shared fence installation projects generally have the potential to turn out as wastage of time and money if not properly done. Therefore, your very first move should be to find and locate some reputed fencing contractors in Perth and choose an effective one from among them. A good professional can not only provide effective suggestions and advice about the right type of fencing by examining both of your properties, but also prevent your investment from going into waste. He or she will even act like a third party and work neutrally without being in favour of anyone. But to make that happen, you and your neighbour will have to undertake the task of finding a good fencing contractor collectively.

Once a well documented agreement has been reached and the work is about to begin, both parties must convey their requirements to the professional, who would then consider the ones which are best for you as well as your neighbour. In case the fencing will be surrounding a pool, there are some Australian regulations about fences around swimming pools that you must take into account properly. Make sure that your contractor has a sound knowledge about them too. Dismiss the professional if he or she don’t, and find someone who does. It is also important for you and your neighbour to consider the significance of building regulations in the fencing work. Take steps to ensure that your contractor is well aware of the existing standards.

tips-to-choose-the-right-fence-contractor.pngIn case your neighbour advocates for something more expensive than your choice, know that you must pay only half of the cost of standard fencing installation. It is your neighbour who will pay the extra amount. And as has been mentioned before, maintain a written document for the agreement that both of you reach along with date and signature. Both you and your neighbour must retain a copy of it.

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Features and Benefits of Colorbond Fencing

fence_vinyl_3.jpgColorbond fencing is made up of steel. You have panels of Colorbond fencing, which are generally more like 2.4 metres wide. The panels are made up of a frame & infill panels. This means, each of the panel has got a top as well as a bottom rail and side posts. There are even 3 infill panels so that they’re easy to handle.

These fences look fantastic. However, if you think some other way, you are just a small minority.

They are available in a wide range of colors like willow, meadow, evergreen, hedge, bluestone, estate, summershade and eclipse.

So, as Colorbond fencing in Perth is available in different colours, you may mix it up and use something different for your posts and rails and some other colour for your infill panels. You can even have the option of different profiles. Various suppliers after all have various profiles. So, you can undoubtedly go for a profile, which looks the same on both the sides.

Its method of installation is also not much a laborious task but there are a few reasons you must consider having it installed professionally. Rather than needing to dig a trench, you only need dig holes where posts will go in at ends of every panel.

Colorbond fencing is strong as it’s concreted in and not held in by earth. However, it can be installed by quickset cement but it’s not recommended. To get a strong fence, mix must be made using roadbase for aggregation.

Matching Colorbond gates can be installed keeping in mind the colour of the fence. Moreover, if you want, you can even match the fence to the colour of the Colorbond roof that you have in your home.

Colorbond fencing can be installed above limestone blocks. This means even if you’ve a limestone retaining wall on the boundary of your home, it may be core drilled, which is certainly easier & less messy, probably cheaper as well.

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Things Used For Setting Up Exhibition Stands

Things Used For Setting Up Exhibition Stands 2.jpgDuring the last few years, revolutionary changes have taken place in materials and designs used for setting exhibition stands. Until some decades ago, exhibitors in Sydney incorporated heavy materials for constructing their displays, which were undoubtedly difficult and cumbersome to make and move. In the modern times, however, the focus is primarily on lightweight materials and fabrics that are simple to use and can be set up as well as taken down without much hassle.

Current fads within this sector encompass the shift towards usage of acrylic and fabrics with significant emphasis on organic shapes, bold colours and attractive lighting & interesting shapes.

Materials :  

Being lightweight and simple to handle, polymethyl methacrylate and fabric have become common preferences of exhibitors to construct different kinds of display media. These materials prove to be highly effective when employed for creating eye catching displays to use in conferences, trade shows and other events. For instance, many individuals use Perspex plinths as a part of their exhibition stands. Besides that, wood and metal are also considered as cost-effective and durable options, although their bulkiness mars their popularity at times.

Lighting : 

Previously, the only lighting used by most exhibitors in their stands was that given by event organisers. Though it was quite okay for certain products, it failed in providing a delightful experience to visitors. Nowadays, however, separate arrangements of lighting have become widespread and are commonly used for augmenting and highlighting appearance of the products. They are available in an extensive range of products including spot lights, gobos, wash lights, etc. Exhibitors even use them to achieve special effects for attracting potential customers and stick out in competition.

Modernised Shapes : 

Contemporary and more appealing shapes have come out recently in displays. These are designed using advanced computer programs for the sole purpose of increasing brand recognition and drawing the attention of passers by. Some of them include intriguing waves, tombs and other intricate shapes simply meant to pique interest. Besides that, transparent polymers and plastic fabrication have also enabled construction of extensively shaped displays and stands.

Gone are the days when people use to worry about transporting heavy display media to venues. Modern age lightweight materials and advanced lighting products have eased the task of setting up exhibition stands to a great extent. In addition to that, creation of contemporary eye catching shapes have also given a prodigious amount of leverage to the overall process.

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Why Steel Is A Good Fencing Material?

Why Steel Is A Good Fencing Material?5.jpgIn the list of the most flexible and versatile materials on Earth, steel ranks among the toppers. The metal can be used for building railway tracks that bear heavy trains, to erect architectural features, as a building support and what not. If you are looking for something sturdier and secure to keep people off your property, then you cannot afford to overlook the utility of gates and fences made of steel. Some unique features of steel fencing have been discussed below. Have a look:

  • 1. Security :

    Why Steel Is A Good Fencing Material?3Security is one of the most important reasons for installing fence in a home. And steel fencing not only plays an important role in upping the safety for any residential property, but can also provide a high level of privacy to commercial places as well. Steel fencing is the best option for ensuring the safety and security because no one can cut or break through it. Some varieties are even manufactured to have sharp pointed tips that make it more difficult for unwanted intruders to climb over.

  • 2. Modern and contemporary look :

    Why Steel Is A Good Fencing Material?1.jpgSteel fences generally come in different kinds of contemporary designs. Apart from that, they can even be customised into an endless array of designs for meeting various choices and preferences. Length, height, straight or curved – there are several options that consumers can choose from. One can even add posts caps, bar designs, lattices and tips in order to achieve a modern and updated look. The powdercoating system allows manufacturers to make steel fences available in a plethora of colours as well. Using steel fences can help any residential or commercial to attain a unique appearance that is bound to make them stand out from the neighbouring structures in the street.

  • 3. Low maintenance :

    banner-img.jpgAnother benefit of using steel fence is that it requires very little maintenance once the installation is complete. And according to Australian Standards, fencing contractors in Perth must use stainless screws and steel welds while installing the product. This regulation furthers makes steel fences rust resistant, which in turn reduces capital improvement and repainting costs.

After going through the above mentioned benefits, it can be easily concluded that steel is an ideal material to be used for fencing because of its versatility, low maintenance requirement and ability to impart a high level of security.

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RFID & Workforce Management Solutions for Fulfilling Online Orders Efficiently

RFID & Workforce Management

Nowadays, a new trend has emerged amongst multi-channel retailers to fulfil their online orders using inventory not from distribution centres, but retail outlets. Although this practice did not even exist in the past, several merchants have now started to process their online orders through stores.

However, this trend has increased the work of retail associates significantly. Besides taking care of cashier duties, customer service and maintenance of display floors, they also need to find, pack and prepare items which are shipped to the address of online shoppers. In order to transform the entire strategy into a success, retailers must deploy advanced technologies such as RFID. By equipping the items with RFID tags at store level and pairing them with readers, retail associates can locate inventory conveniently without much delay, even if the items have been moved by customers or other associates.


Along with RFID solutions, there also has to be deployment of another essential technology, which is the workforce management software. For the management to forecast labour needs accurately and also build appropriate schedules, the implementation of such a software is imperative. Besides that, the management would also have to give proper training to the associates on how orders must be fulfilled. Punctuality is another aspect that will play a great role in the entire strategy.

There are many benefits that multi-channel retailers can reap from the utilisation of RFID solutions and workforce management software:

  • The management authority would be able to prepare optimised schedules which take the requirements of the store into account, as well as the proficiencies of the associates at locating, packing and preparing online orders for shipment.
  • Regularity of the workers can be monitored closely and addressed in case it becomes a problem for some in the staff. The extra job of fulfilling orders made online would necessitate them to maintain punctuality and be present during their shifts, because online orders can require the products to be immediately packed prior to the arrival of the shipping truck.
  • Employees will be trained for making use of RFID readers, handle alerts received from the inventory, print the packing materials properly and prepare products for safe and timely shipping. This training would be trackable by the workforce management system, which means managers can ensure that every shift is attended by those who are supposed to.


A competent labour force is essential to fulfil online orders from store inventory. And the technology of RFID and workforce management can significantly help retailers to ensure the efficiency and productivity of their associates.

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